6 Steps in Creating Marketing Plans for Startups

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Marketing Plans for Startups


Stellar marketing plans should not cost a lot of money. Instead, it requires your time, effort, and creativity. Instead of breaking the bank, why not brainstorm your way to a foolproof marketing plan? Although the best marketing ideas can be inexpensive and straightforward, you can’t get them out of the blues; you’ll need to think out of the box and innovatively. Building a brand is a continuous process. Therefore, it is best to get into the right mindset from day one.

This article discusses six marketing tips startup marketers can use for establishing solid frameworks. Let’s get to it! 

1. Defining Your End Goal

Embarking on a road trip without knowledge of the destination is practically impossible. Therefore, before achieving your marketing and business goals, you have to define them.

Do you use social media in relating to your target market? What is your plan for increasing your followers? Do you have any strategy for generating traffic for your website? You need a well-defined approach with specific objectives to reach out to leads and convert them into customers.

Furthermore, what are your goals for the next six months, two years, and five years? Having an end goal allows you to use critical metrics in gauging the success or failure of your marketing strategy.

2. Identifying Your Target Market

It isn’t easy to achieve anything if you don’t identify who you are selling to. Customers are essential in business success, regardless of how strong the business marketing plan, product, or service is. So, who are these customers? 

Identifying your target customer can help with structuring your marketing strategy to suit their needs. You may ask, how can you identify your target audience? You can get started by; identifying the basic demographics of your prospects, including their age, gender, and location. Also, analyzing prospects’ personalities and shopping behaviors can help you relate with your audience. Furthermore, following your research, it is best to establish your brand’s message.

The above suggestions help hone your audience and determine their specific needs, ensuring your product or service satisfies them.

3. Conducting Keyword Research

Keyword research is essential in any digital marketing strategy. It is best to determine keywords that define your business and are also the ones your target audience will find you online. Apart from being essential to your marketing strategy, these keywords will be used across several platforms, including your website, social media networks, blogs, and advertisements.

A great tool to help you in conducting market research is a proxy server. It will allow you to utilize web scrapers and bypass IP blocks. If a proxy server is not part of your budget, you can use proxies from a free proxy server list as long as it came from a reputable proxy provider.

4. Developing KPIs and Metrics

Key performance indicators and core metrics help in determining if your marketing campaign is a success. Recording baseline metrics right away provides data for comparing future growth or decline.

Your metrics and KPIs should be specific and measurable. For instance, instead of saying you want to grow your social media following, set a clear and measurable goal by saying you want to gain 1000 followers every month. Also, rather than say you want to build an email list, you can say you want a 4% average email click-through rate (CTR).

Although metrics that define a business’ success are unique, establishing them early and continually measuring them is critical. Furthermore, it is best to reevaluate the KPIs and metrics that make the most sense as the business grows and becomes more successful.

5. Establishing A Marketing Budget

It is best to determine how much money you can dedicate to a marketing strategy before developing it. For startups, the marketing budget may be pretty slim; however, using it wisely is critical. Small business owners can even utilize a business budget template. After determining the marketing budget, it is best to divide it according to the most valuable strategies for your business.

For instance, allotting a considerable chunk of your budget to a social media campaign is necessary if your target audience is younger and they interact with your product only on social media. Also, it is best to dedicate more resources to hiring expert writers if your blog is a vital marketing tool.

6. Creating A Website and/or Blog

Having an online presence is essential for nearly every business. Depending on your target market and industry, you should set up a company website and blog. Websites and blogs are valuable for establishing your startup as a credible organization. You can build and manage your website and blog independently, depending on your budget and skill set or hire professionals.

It is not enough to create web pages. It is necessary to have someone continually update and produce fresh content. Furthermore, if you have a blog, it is best to create a consistent posting schedule that suits your audience. Also, ensure you only push out valuable content.


You can create your marketing plan without spending a tremendous amount of money. Stellar marketing plans require innovation and thinking out of the box. Defining your end goal and target audience, conducting keyword research and metrics, and establishing a marketing budget are some of the tips that can help in creating a stellar marketing plan

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